Ethos (parvae animae II ex III)

The appeal to the Ethos is partly one of the most shameful tactics that is widely used today, but also one of the most popular. I, myself, have appealed to the Ethos in some of my blog pieces.
The Ethos is the part of us that is who we are. It is our character, our morals, ethics, what we identify ourselves with and as. The word ethics is derived from Ethos. And our Ethos is called upon every day when we make decisions that demonstrate our loyalties and the groups with whom we associate.
Radio talk show hosts are some of the most Ethos oriented rhetoricians around. Rush Limbaugh, Glenn Beck, and Michael Savage all call on their listeners to adopt certain beliefs and attitudes based on their political standing. Their particular brand of conservatism is recommended to all conservatives based on their identification as conservatives.
Patriotism too, is definitely an area of great Ethical appeal. We watch movies and read books about how great being America is. We justify our belacose actions by stating that those who don't like war are un-American. We have bumper stickers that tell us to support our wars and our corrupt politicians. Country artists tell us that putting "a boot up [terrorists' (or possibly just Middle Easterners')] ass is the American way."
Rhetoricians of ancient days did the same thing. King Leonidas appealed to the Spartans as Spartans to stand against the Persians. The Crusades appealed to Christians' sense of Christianity to wage war against the Muslims. Cicero himself often started his speeches with the phrase "Friends, Romans, country men" appealing to their national identity to attract their attention and sway their opinions.
Preachers and ministers today use Ethos as well. We rally upon people's sense of Christianity (which I myself have done), and ask them to do things unquestioningly because of this (which I try to avoid). When the phrase "as Christians" is used in a sermon or homily, we automatically feel duty-bound towards it.
But, this, of course, can have many negative implications. Last night, as I was speaking with Alexa on the phone, we discussed Evangelism and the many implications that have arisen with it. Many are the Christians who view themselves as Evangelicals and who unquestioningly follow the commands of their pastors. Jerry Falwell will say something like "as Christians we must prepare for the final days by preparing Jerusalem," and his congregation will send money to extremist militant Zionist factions for this exact purpose. Other congregations will protest anything that aids in the homosexual rights campaign because they're leaders tell them to "as Christians."
Truly, the worst part of Ethos is that it is mindless devotion. Pathos is served by our instincts and feelings, but Ethos is only defined by who we think that we are. As an American I might think that it is most important to support our battles. Even though it may not make sense to say that our soldiers who are in a completely foreign, far off country are fighting for our freedom, as an American I am appealed to in order to garner my support. My sense of Americanism is greater than my sense of logic.
Similarly, the question of ethics arose during the Englightenment. When Christianity lost its control of some peoples (the French most specifically), then on what authority should we follow the morals and ethics we have been taught to follow? Our sense of Christianity no longer applies, so why should we love our neighbor or do good to them who abuse us?
I think, as many philosophers, including Kierkegaard, Hume and Kant, that our sense of morals is not rooted in our belief, but in something greater.
Similarly, I think that we should not let ourselves be told to follow certain idealogies because of with whom we associate, but rather that we should apply more logic to our decisions and actions. If we truly identify ourselves as Christians, we should, in fact, follow the teachings of Jesus, but not without logical discussion and inquiry. Otherwise, we are liable to be swayed by any man or woman who claims to be an authority on Christian duty.